A press release is a written form of communication which informs readers about a certain event or circumstance related to a business or organization. Press releases pertaining to big businesses, companies are organizations are picked up by media. Those pertaining to middle and small scale businesses are often picked up by bloggers , Twitters and users of other social network platforms.
Generally, press releases are written in the third person point of view. They only differ with the time they can be released. Those labeled 'for immediate release' can have its content or information repeated or replicated and distributed by anyone as soon as it has been made public. Press releases that have time limits are usually offered to specific media sources only for publication. Then, they are offered to other news services, webistes and bloggers for pubication at a later time.
Generally, press releases are written in the third person point of view. They only differ with the time they can be released. Those labeled 'for immediate release' can have its content or information repeated or replicated and distributed by anyone as soon as it has been made public. Press releases that have time limits are usually offered to specific media sources only for publication. Then, they are offered to other news services, webistes and bloggers for pubication at a later time.
The main purpose of a press release is promotion. It can promote an event, accomplishment or significant changes pertaining to businesses, companies, organizations and , at times, famous personalities. Although a press release is not a perfect marketing tool, they are deemed useful in information dissemination and many big time entrepreneurs attest to their effectiveness.
Here are three things which press releases can contribute to your marketing plan:
1) passing of your event information from one media source to another
2) publishing of news article featuring your business' promotional event
3) direct readership publicity via blogs, websites, social networks, etc.
Here are three things which press releases can contribute to your marketing plan:
1) passing of your event information from one media source to another
2) publishing of news article featuring your business' promotional event
3) direct readership publicity via blogs, websites, social networks, etc.