Despite the growing importance of having a website, not all businesses today buy into the idea of having one. Their owners remain in the shadow of the competition who continue to top the niche. If you find yourself in the same dilemma, consider the fact that it is the customers who dictate how they want to be reached. Failure to be in a zone recognized by them could mean the closure of your business.
Perhaps, you are not into all these technology thing and creation of all social media accounts. You cannot stick to that reasoning forever. This is the time to learn. Set up at least a couple of accounts which you would commit to keep. Keep in mind that putting up relevant content is much better than daily updates which may not be worth-reading and sharing.
Moving forward, create an image which your current and potential customers can identify as exclusively yours. In connection to this, you can check on how your competitors are doing. You may replicate what they do but just make sure to offer something that of higher quality than the rest.
Perhaps, you are not into all these technology thing and creation of all social media accounts. You cannot stick to that reasoning forever. This is the time to learn. Set up at least a couple of accounts which you would commit to keep. Keep in mind that putting up relevant content is much better than daily updates which may not be worth-reading and sharing.
Moving forward, create an image which your current and potential customers can identify as exclusively yours. In connection to this, you can check on how your competitors are doing. You may replicate what they do but just make sure to offer something that of higher quality than the rest.