Marketing campaigns have changed a lot when the Internet arrived. They have gone digital these days. While some entrepreneurs have not embraced them yet, many have already utilized their benefits to the fullest. Among these digital marketing materials are videos.
For your information, internet users today spend more time watching videos online than reading an article or book. This is because people today want to consume huge amount of data in a short span of time. In a study done by Forrester Research Group, the first pages of the search engine results today usually show videos. This means embedding videos in your blog post or web page can help you land on the top positions in the search result pages.
Moreover, there are certain concepts or topics that are best communicated through videos. This will save you time thinking how you can neatly convey your thoughts through words. In fact, most business owners promote their latest products or services better with a short clip lasting a minute or two than posting an article that takes more minutes to read.
Here are some ideas to follow when creating your business promotional videos:
For your information, internet users today spend more time watching videos online than reading an article or book. This is because people today want to consume huge amount of data in a short span of time. In a study done by Forrester Research Group, the first pages of the search engine results today usually show videos. This means embedding videos in your blog post or web page can help you land on the top positions in the search result pages.
Moreover, there are certain concepts or topics that are best communicated through videos. This will save you time thinking how you can neatly convey your thoughts through words. In fact, most business owners promote their latest products or services better with a short clip lasting a minute or two than posting an article that takes more minutes to read.
Here are some ideas to follow when creating your business promotional videos:
- Do a combination of still images and videos. This is useful in highlighting important information about your product or service.
- Keep it short. Nobody wants to watch a promotional video that runs five minutes or more.
- Add a story. Everybody loves to hear a great story. You can add drama or humor to it; just remember not to over do it.
- Distribute your videos through popular platforms. This is the first step to getting your product or service found online.