Writing for the web is different from writing for print. Website visitors have a certain purpose for going online. And it is different from reading or studying which most people do when they pick a book.
Do you want online users to read your blog post from start to finish and be persuaded by your message? Observe the following tips in writing your content.
1) Provide worthy information. Generally, people go online to search for answers to their questions. What is the niche of your blog? Think of all the questions your target readers might have in mind. Write your content around these questions.
2) Follow the inverted pyramid style of writing. In here, the most important information are placed in the first paragraph and the supporting details are supplied in the next paragraphs. Online users get hooked with blogs or websites that can offer them pertinent information.
3) Make it easy for visitors to read your post. Online users have short attention span. If they can't get the information they need in the first five seconds of reading your post, they will go to another blog or website for a better source of information. Generally, online users are scanners. They quickly scan a page or post for information. Use bullets or subheadings. These will help online users know immediately what your content is all about.
4) Avoid using words that are difficult to understand. Gone are the days when people would take the time to look up in the dictionary word meanings. This is especially true in the case of website copy. Communicate with your target readers using simple words and simple writing style. If you want to display your creative writing skills, use it in your personal blog and not in your business blog.
Do you want online users to read your blog post from start to finish and be persuaded by your message? Observe the following tips in writing your content.
1) Provide worthy information. Generally, people go online to search for answers to their questions. What is the niche of your blog? Think of all the questions your target readers might have in mind. Write your content around these questions.
2) Follow the inverted pyramid style of writing. In here, the most important information are placed in the first paragraph and the supporting details are supplied in the next paragraphs. Online users get hooked with blogs or websites that can offer them pertinent information.
3) Make it easy for visitors to read your post. Online users have short attention span. If they can't get the information they need in the first five seconds of reading your post, they will go to another blog or website for a better source of information. Generally, online users are scanners. They quickly scan a page or post for information. Use bullets or subheadings. These will help online users know immediately what your content is all about.
4) Avoid using words that are difficult to understand. Gone are the days when people would take the time to look up in the dictionary word meanings. This is especially true in the case of website copy. Communicate with your target readers using simple words and simple writing style. If you want to display your creative writing skills, use it in your personal blog and not in your business blog.