Conversion videos - Clips under this category are produced in accordance to the conversion goals of commercial websites. They are usually seen in the landing pages with the main purpose of entertaining visitors. Herewith, they must be engaging enough to make these people stay longer on the website and explore its other parts for a possible purchase.
While conversion clips are expected to be the highlight in commercial websites, its landing pages must be carefully designed for more targeted results. They can include some magic words that will prod visitors to take some actions. A few of these phrases are ‘enter your email address’, ‘download this file’ and ‘buy this product’.
The two types of videos aiming for conversion are product demo clips and promotional clips. Product demo clips are regarded as revenue generators. Provided that they are well-crafted, they could be very effective in convincing viewers to purchase a product or subscribe to a service. Most of the time, customers are encouraged to buy something after they have seen how it works. The same is the role of promotional clips. However, their presentation is limited to images and sales messages in text.
Educational videos - Unlike the conversion videos, educational clips are not focused on one goal. Their content can delve on any accomplishment you wish to share. As the term connotes, these online tools are meant to educate your viewers about things relevant to your brand or business. In essence, they build you up as an authority in your industry. Furthermore, they aim at making visitors hungry for more information from your website and stirring in their hearts loyalty to your brand.
Training or tutorial videos both for your employees and customers are one example of these. Interviews with experts in a certain industry or discussions on specific topics count as another example in this category. In fact, they are presented today in the form of podcasts and video blogs.
Viral videos -,Clips under this category may be utilized to present the fun or unexpected side of your organization. Their main goal is to draw traffic towards your website. No one knows how or when an online film will go viral. But based on observations, a clip that is original, unusual, witty, hilarious and even inspirational can go viral. Viral clips best perform their promotional purposes when placed outside your business website. It is ideal that they are embedded in varied domains in order for them to reach as many people as possible.