It takes 5 seconds for visitors to have a first impression on your website. Their interactions may be longer if you're selling products online. Any business website needs an effective engagement technique to make sure your visitors will keep coming back. Here are some valuable techniques you might find helpful.
1. Add website features which reward users for sharing. For example, you own an interior design company. Build an online tool that will let aspiring designers and decorators create interactive concepts that they can share with their micro audiences and monetize off of resulting sales. Providing rewards to users for sharing is one of the best ways to engage visitors and also potentially convert them into customers.
1. Add website features which reward users for sharing. For example, you own an interior design company. Build an online tool that will let aspiring designers and decorators create interactive concepts that they can share with their micro audiences and monetize off of resulting sales. Providing rewards to users for sharing is one of the best ways to engage visitors and also potentially convert them into customers.
2. Provide tools that allow users to exit or unsubscribe. Don't make it hard for users to unsubscribe. If you're at small business level, create simple web applications that make it easy for your visitors to load their personalized data faster or use past settings to deliver results quicker. Also, create something that will make users emotionally attached - making it harder to quit. Or, make use of gamification -- offering trophies and badges to users to encourage them to engage further.
3. Touch base your customers actively. Email marketing is definitely one of the most effective ways to establish recurrent interactions with prospects. Another equally effective technique for constant interaction is re-marketing. Contest marketing and freebie distributions are two other techniques that give the business an opportunity to establish an interaction and then use it to set up an active follow-up strategy.
3. Touch base your customers actively. Email marketing is definitely one of the most effective ways to establish recurrent interactions with prospects. Another equally effective technique for constant interaction is re-marketing. Contest marketing and freebie distributions are two other techniques that give the business an opportunity to establish an interaction and then use it to set up an active follow-up strategy.