Are you paying too much attention on your product that you’re already forgetting about its packaging? Yes? Well, it’s not yet too late for you to have a redirection of focus. A product’s packaging can influence peoples’ buying decision. In fact, most consumers are tempted to buy visually appealing items even though they don’t necessarily need them.
Depending on the nature of your product, you can have it packaged in bottles, cans, plastic containers, stick packets, blister packs, multi-packs, and pillow packets. Here are other factors you need to consider when choosing the best packaging for your product.
Image - Is your product represented well by the packaging? If you’re selling a food product, it must be packaged in a container that gives an impression that it is edible. For example, the packaging for soap items will be different from those for food items.
Target Market - Is your product catering to the young professionals, teenagers or mothers? The identity of your target consumers will guide you in choosing the right color, design and text that should go with your packaging.
Depending on the nature of your product, you can have it packaged in bottles, cans, plastic containers, stick packets, blister packs, multi-packs, and pillow packets. Here are other factors you need to consider when choosing the best packaging for your product.
Image - Is your product represented well by the packaging? If you’re selling a food product, it must be packaged in a container that gives an impression that it is edible. For example, the packaging for soap items will be different from those for food items.
Target Market - Is your product catering to the young professionals, teenagers or mothers? The identity of your target consumers will guide you in choosing the right color, design and text that should go with your packaging.
Size - Standard size is always safe in terms of packaging. Consumers generally prefers an item that is not too big or not too small in terms of size and amount for that matter. Standard size is also cost-effective on your end. It reduces your production expenses.
Distribution - If your product will be transported to a long distance, you should ensure it's well protected from damage. Choose a type of packaging that has protective features. It is better to pay extra for these features than pay for the cost of damage an inappropriate packaging might cause to your product.
Distribution - If your product will be transported to a long distance, you should ensure it's well protected from damage. Choose a type of packaging that has protective features. It is better to pay extra for these features than pay for the cost of damage an inappropriate packaging might cause to your product.