A sign is important for your business because it is one of the first things your potential customers will see. A sign that looks unprofessional can hurt the image of your business. So, make sure that it is made from quality materials and that it has quality content.
Following are some guidelines to help you choose or create an effective sign for your business.
1) Go for visibility. A sign that doesn't catch people's attention is worthless. A sign must be the right size and height in order to be visible. It must also have an eye-catching graphic design - right image, text font and background color - so that it will be noticed even from a long way off.
2) Consider brevity. Your business sign might only be seen once by passers by. Its message should therefore be brief and legible. People must be able to grasp your sales message in less than five seconds.
3) Provide correct information. On your sign, don't just provide your business name and logo. Add your complete contact information such as address, phone number and website URL.
4) Choose quality materials. A sign that is made of high quality materials can do its job well under all kinds of weather. If you need a reliable outdoor marketing tool, consider a business signage in vinyl.
5) Find the right location. In order to be effective, an outdoor sign must be placed near the business it represents. Potential customers can easily forget about a sign they saw miles away from your store.
If you want to learn about other elements of an effective business sign, read the neat infographic below by SK Displays Banners.